NGOs promote the role of the ordinary individual in conservation efforts. Recent surveys have suggested that the
American public is interested in conservation efforts both on a local and an international level. So the will exists; it is only a matter
of taking action.
Purchasing and consumption
People in developed countries stimulate the unsustainable harvesting of tropical timbers by demanding such
wood products. Try to buy wood products that come from sustainably managed stocks (having a legitimate seal of
approval) or non-rainforest woods. Though not as much of a problem now, in the 1980s people in developed countries
may have contributed indirectly to rainforest destruction by demanding cheap beef products (the "U.S.-Central
American connection") and livestock feed (the "Europe-Southeast Asia connection") in the form of cassava
grown on former forest lands. Today palm oil, which is found in a wide range of processed foods and beauty products, is a major driver of deforestation in Southeast Asia. Don't buy products containing palm oil unless you know it has been sourced responsibly. At present, less damaging palm oil is certified under the Roundtable on Sustainable Palm Oil (RSPO). Be ecologically aware when you purchase products.
Support sustainably harvested forest products like nuts and natural dyes and the organizations that provide these
goods. Without consumer demand, these products will not be produced.
Always try to reduce power and water usage. Americans use more resources per capita than any other large. Much of the electricity we use is fueled by the burning coal and gasoline, which contribute the climate change. Recycle and reuse as many materials as possible.
Information
Many conservation and consumer groups maintain that lack of information is one of the greatest hindrances to
eco-friendly consumption. Stay informed and be aware of newly threatened areas and new developments in conservation methods, along with campaigns
against forest destroyers. Numerous resources exist on the Internet and in print.
Travel
If you have the ability to travel abroad, practice eco-tourism and support eco-friendly travel
in areas that are environmentally sensitive. Just because a tour is advertised as "eco-tourism" it does not mean
that it is environmentally sound. Ask around and try to find those operators who are legitimate. When traveling,
try to be a responsible tourist and respect local customs.
Discourage the killing of endangered animals and rainforest species by refusing to buy products made up of or containing
such parts. Gently tell locals that you would rather see the colorful
macaws flying in the sky than having their feathers on your souvenir.
Action
Write to your government representatives and let them know how your feel about environmental issues. Express your
concern for the future of tropical rainforests.
Join a biodiversity conservation group or rainforest organization and support campaigns and boycotts against companies
responsible for reckless deforestation. If you resolve never to purchase goods from one of these firms, the company
loses tens of thousands of dollars of potential revenue over the course of a life time.
Lowland rainforest in Borneo. (Photo by R. Butler)